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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following was co-authored by Columbia student Maurice Eisenmann… We are now heading towards “March Madness,” and on college campuses, a growing number of schools big and small, another type of madness is breaking out; collegiate eSports madness. Collegiate eSports, that is eSports that will involve competition amongst American colleges, is moving to a …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …
When you are a disruptor sport like Mixed Martial Arts, you should always be looking for unusual places to insert yourself into a positive national conversation. On Sunday night, Academy Award winner Meryl Streep helped open a door for engagement, an unlikely one, that MMA was able to step through by using the platform that …
The broad and lasting implications of the recent Presidential election will ultimately be measured in the history books. What can be immediately affirmed are the folly of polls and the upending of conventional wisdom. For example, uncertainty from a Trump victory was supposed to crater the stock market. Instead, our 401Ks have been treated to …
The following was co-authored by Columbia student Maurice Eisenmann When the news broke that Argentinian National team star and Boca Juniors veteran Carlos Tevez would move to Shanghai and would become the highest paid soccer player in history, many people were surprised. After all, why would a Chinese team be willing to pay this record …
First I will start this by saying I am not today walking in the shoes of media members in Dallas or Oklahoma City or Philadelphia or Buffalo or Boston or Waco, and I am not in the shoes of the communications people in any of those places either, nor am I in a position on …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
The following was largely authored by Columbia student Maurice Eisenmann This week, Wesley Edens, co-owner of the Milwaukee Bucks, joined many of his colleagues and bought his way into an eSports team for $2.5 million. Over the past couple of months, the trend of traditional sports teams and their owners investing in eSports has reached …