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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
First I will start this by saying I am not today walking in the shoes of media members in Dallas or Oklahoma City or Philadelphia or Buffalo or Boston or Waco, and I am not in the shoes of the communications people in any of those places either, nor am I in a position on …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
The following was co-authored by Columbia student Maurice Eisenmann. You can also listen to our eSports podcast here. Also there are many links worthwhile, as part of this little eSports education… If the last couple of months have made one thing clear to us, it’s that eSports are here to stay in some growing way …
Have gift cards or exchanges left over for the holidays? Looking for something to read over the rest of the break or on the upcoming road trip. Here are a few that we read in 2016 and are worth a look going forward. Back from the Dead By Bill Walton A fun memoir from Bill …
The following was largely authored by Columbia student Maurice Eisenmann This week, Wesley Edens, co-owner of the Milwaukee Bucks, joined many of his colleagues and bought his way into an eSports team for $2.5 million. Over the past couple of months, the trend of traditional sports teams and their owners investing in eSports has reached …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is slowly rebuilding, Bowl-bound Army is prepping for their Navy …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, USA Track and Field, the IAAF, NBC, ESPN and Bandon Dunes Golf Resort. …