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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. However the problem, as pointed out in Saturday’s New York Times, is that the …
Niche properties like Olympic sports, outdoor events or extreme sports may not get the mainstream media coverage that traditional properties do, but their corporate hospitality opportunities can often be some of the most unique and creative in the sports world. Take the Volvo Ocean Race, the triennial around-the-world sailing race that began in 1973 as …
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
No matter what the sport or the level of management, the infusion of gambling and fantasy gaming into the conversation is hard to avoid. Tuesday night at the regular monthly gathering of the New York Sports Venture Capital proved the point as three elite former athletes took turns tackling those and other hot topics. Former …
The first few days of May certainly brought its share of interesting stories. From the banning of journalists not just from the Pacquiao -Mayweather fight but from the PGA Tour (Stephanie Wei) to Alex Rodriguez tying Willie Mays and the firestorm of recognition or non-recognition the Yankees will use, to a new Kentucky Derby Champion, …
He never in his native New York area during his 17 year Major League career, but former MLB outfielder, infielder and catcher Mark DeRosa grew up nearby (Passaic), and starred in high school (Bergen Catholic) before going on to Penn and is now back in the New York area, at least during the week, as …
Last year we wrote about the great growth of OYO Sports, filling a need and then thriving on the unique-LEGO-like collectable market for sports. The company secured the licenses for a majority of the leagues to create player by player images with the popular building blocks and use the images through very creative video to …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
While the casual fan may think that all this “fantasy” stuff is new from a business perspective, in reality the roots of fantasy are a few decades old, and there are few who understand the history, the success, and the failures of the business better than Rick Wolf. A Fantasy Sports Trade Association Hall of …