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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As March Madness comes to a close with the Final Four, it is interesting to look at some of those “official” categories the NCAA has to see where the ROI is for companies spending big bucks on a partnership. From official ball (Wilson), to courtside advertising (Infiniti and UPS), to drinks, coolers, cups, squeeze bottles …
The following post appeared in The Daily Payoff as well.. “We are going to be bigger than the NHL,” declared Major League Gaming head Mike Sepso several months ago about the growth of his company and the sport of E-Gaming. And to hear the numbers thrown around on engagement Tuesday night at a New …
If you are a fan in the New York area, let alone a fan of Fordham athletics, you may not “know” Chris Majkowski, but you certainly know of him. As the longtime PA announcer for many Fordham basketball and football games (he followed another famous New York voice, Mike “King Wally” Walczewski, now the longtime …
The question of how to motivate young people to be more engaged in education in the United States has been raised for decades. Standardized tests, core curriculum, better use of technology, life experience, micro-schools focused on trades, charter schools have all been bandied about, implemented and criticized in one way or another without any clear …
A little over two years ago, wrestling as a sport was in trouble. Removed from the Olympics and struggling for relevance, what was one of the world’s oldest sports was on its way to infamy. Fast forward to today, and it looks like the sport is continuing to get up off the mat, with its …
One of the biggest challenges and opportunities new MLB Commissioner Rob Manfred has talked about is how to keep millennials engaged and involved in the game of baseball. While it is no secret that the folks at MLB Advanced media continue to use the digital space to enhance the experience of all, there is still …
Last year at the IMG World Congress of Sport, Funny or Die co-founder (and former ESPN exec) Dick Glover talked openly about how the platform had grown and how, on occasion, sports would find its way into a skit or two. The important thing, he added, was the scenes had to be authentic to be …
If there was ever a personality meant for talk radio it is Nestor Aparicio. No matter where he has worked in and around Baltimore, “Nasty” as he is sometimes known, has never been a shrinking violet, and is never ever without an opinion or something to say. Sometimes he has ticked people off, sometimes he …
The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects designed to give back to the area, …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …