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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If there was ever a personality meant for talk radio it is Nestor Aparicio. No matter where he has worked in and around Baltimore, “Nasty” as he is sometimes known, has never been a shrinking violet, and is never ever without an opinion or something to say. Sometimes he has ticked people off, sometimes he …
The NCAA Women’s Final Four in Tampa this year will have all the usual buzz, hype, sold out crowds and pageantry that would be expected from an elite celebration of elite teams. There will be the FanFests, the memorabilia, the sponsor events and a host of community projects designed to give back to the area, …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
There was a joke in the old hit TV series “The Odd Couple” where Oscar tells Felix he is going to cover the Curling Championships, and an excited Felix replies “I didn’t know hair dressers had a sport.” That was then, and I’m sure the sport of curling appreciated the national TV mention on the …
It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be gone. …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …
Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come to the table with ESPN to sponsor #TradeTalk …
With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr – 10/1 odds to win the 500 and …
Sometimes when you are an attacker brand it is a lot easier to create sizzle and buzz around mega-events like the NBA All-Star Game. Want to try a little virtual reality for fans to give them a glimpse of the future? We have that. Superstar player needs a new sneaker launch party? There’s a place …