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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last weekend I was invited to PPL Park in Chester, Pa. to take a look at a test event for a sport that has a big grassroots following in the US, has been played in some form on the college and high school level for ages, and is a massive sport in its more traditional …
We are taking the time a day here and there to look at some of the lessons learned we featured in the book. Over the weekend I saw it was Joyce Aschenbrenner ‘s birthday, so we decided to highlight her story…see below. One of the trailblazers for women in the industry, Joyce Aschenbrenner made her …
As part of our ongoing best practices series as part of the Columbia University Graduate Program in Sports Management we will be doing occasional pieces with leaders in sports business. Our first is with Robin Harris, Executive Director of the Ivy League Robin Harris serves the The Council of Ivy League Presidents’ Executive Director. Colleague …
This past week was de facto sports conference week in New York. From the IESE event on Monday to the Sports Business Awards Wednesday to Leaders in Performance and Sports Ticketing, you could have filled almost every hour from 8 am Monday through 7:00 Thursday networking with sports biz folks big and small. On Thursday, …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …
What price does data have in sport these days? If the stories on Friday are to be believed, and no reason they are not, the current price for at least some of the data is north of $200 million. That was the expected number that the sale of Chicago-based Stats Inc. fetched from a private …
A year ago this coming week the New York soccer world was all abuzz with the announcement of the latest entry into Major League Soccer, and arguably the last startup sports team New York will ever see in New York City Football Club. Manchester City, Major League Soccer and the New York Yankees announced a …
As stellar as a brand the University of Connecticut has, the trials and tribulations of winning and losing can take their toll. A rocky football season and a men’s hoops program that was in transition could have meant a long winter in Storrs for those not on the Geno Auriemma bandwagon, but Kevin Ollie’s squad …
It’s not the most compelling TV for those looking for fast action, and some media folks have criticized it for being too over the top with hype, but as a platform it is hard to argue that the NFL Draft as it stands today does not deliver for brand partners, fans, buzz and media content. …
