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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The world of the haves and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However this year, perhaps more than ever, Cinderella seems to have gone …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
For years Major League Soccer screamed and kicked as a brand to get noticed as a growing property. Expansion, grassroots growth, television deals, celebrity owners, recognizable mainstream athletes, integration in broadcast television, brand partnerships with companies engaging in sport for first time, wide-ranging multicultural marketing, unique team names, embracing of social media and aggressive and …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
Last year the newly minted Portland Thorns of the National Women’s Soccer League created a stir when their wildly popular launch T-Shirts, “Feeling Thorny?” were deemed too sexist and were pulled from the shelves, but not before creating buzz for the team and quite a black market cottage industry for the suddenly scarce and more …
It came and went again this week buried amongst the large piles of snow in the Midwest and the Northeast and without any fanfare, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are …
Other than opening day and the start of the playoffs there is probably not one other in-season day that garners more attention in baseball or hoops than trading deadline day. Like National Signing Day in college for football, there is a media frenzy with speculation, rumor, blockbuster trades, hurried press conferences and lots of attention, …
It certainly isn’t easy to cut through a cluttered February landscape that includes NBA All-Star, the Olympics and USA Hockey’s dramatic weekend, the peak of college basketball season, the coming NFL Combine, pitchers and catchers reporting and the Daytona 500, but Major League Soccer went on a strategic quest to find its preseason niche this …
The greatest element of the Olympics are the unique stories that are told through elite athletes casual fans don’t get to meet in their everyday sports and business encounters. The Games creates those rare windows to expose to the pubic the passion and drive to success, and failure, of faces and events we rarely think …
