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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN

Let The Open Branding Experience Begin…

August 25, 2012 by eastwin5

Say what you want about the Olympics, The Super  Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York.  From champagne bars to celebrities playing in sponsored events with fans to social media …

Read moreLet The Open Branding Experience Begin…

Jags, Colleges, High Schools Stake “American Football” Claim Abroad

August 22, 2012 by eastwin5

North American soccer fans are still abuzz over the amount of friendlies that took place during the summer of 2012, showing the world that the interest in high level soccer continues to rise. So the question now becomes, can American football still find its legs abroad? It is a question that has been addressed in …

Read moreJags, Colleges, High Schools Stake “American Football” Claim Abroad

The Value of Pocono

August 5, 2012 by eastwin5

It is nestled between the major markets  of New York and Philadelphia. It is the largest, and in many ways the only, self-sustainable green sporting facility in North America, if not the world. It is an independent venture run by a family dedicated to finding ways to reinvest in its community. Yet for  all it …

Read moreThe Value of Pocono

A Simple Way To Get In The Spirit: Show Your Colors

August 1, 2012 by eastwin5

Yes we are in the middle of the Olympics, the MLB trading deadline is passed and training camps for NFL are going strong. So with all the going on, a simple and fun way to start the fall college sports season kicked off this week…show your colors. The Collegiate Licensing Company (CLC), a division of …

Read moreA Simple Way To Get In The Spirit: Show Your Colors

Man U “Gets” Local Branding, PSU Speaks As One, And Value As “Intrepreneurs”

July 28, 2012 by eastwin5

As we hit the opening weekend of the Olympics, some thoughts on good moves away from London… Manchester United Thinks Globally, Acts Locally: There is perhaps no more better positioned global sports brand than Manchester United. The club will play to packed stadia anywhere in the world and their web traffic, kit sales and TV …

Read moreMan U “Gets” Local Branding, PSU Speaks As One, And Value As “Intrepreneurs”

The U.S. Becomes Soccer Central…

July 23, 2012 by eastwin5

It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …

Read moreThe U.S. Becomes Soccer Central…

Rockets Should Take A Page From Brooklyn…

July 19, 2012 by eastwin5

There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey  now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …

Read moreRockets Should Take A Page From Brooklyn…

The Cosmos Are Back…Will Anyone Care?

July 15, 2012 by eastwin5

It is a tough business this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer…from Wham-O to Fresca…is that it rekindles nostalgic memories that entice the consumer and then the product is up to date enough to spur new product growth. Sometimes it works, often times it doesn’t. You …

Read moreThe Cosmos Are Back…Will Anyone Care?

A Few Thoughts On Penn State…

July 14, 2012 by eastwin5

I have seen and experienced what collateral damage can do to innocent victims first hand. So it is with that perspective I read through many of the pieces the past few days about what next to do at Penn State. There is no doubt that the healing will have to continue for years, and this …

Read moreA Few Thoughts On Penn State…

MLS Scores With “Food Week”

July 6, 2012 by eastwin5

It hasn’t gotten a huge amount of play sandwiched in between the MLB All-Star leadup, NBA free agent madness, the lull after EURO2012 and the Canada Day and Independence Day holidays in North America, but Major League Soccer launched a very smart and infinitely growable platform this week with “Food Week.” Done almost totally as …

Read moreMLS Scores With “Food Week”
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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