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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some Thanksgiving week thoughts, none of which are turkeys by any means Brew Crew Leaves it to the Fans: The Milwaukee Brewers have built a reputation for being fin and fan friendly with their promotions, from hiding gnomes around the state to getting Bernie Brewer to hit the slide in Miller Park. Now the Brew …
Chuckstrong Gains Strength: It didn’t take long for the Indianapolis Colts to again be back in the national spotlight. From the successful run of Peyton Manning, to a horrific season to the tearful parting with Manning by owner Jim Irsay to the drafting of Andrew Luck to the team’s surprising start, it seems like you …
We arrive in the middle of November and as NCAA hoops tips off and football hits its stride some thoughts… Nice Try, Bowling: Even with its ESPN presence, bowling hasn’t had much of a wow factor in years. The latest try is professional team bowling, city vs. city, in addition to the traditional tour. The …
Some men are great, others have greatness thrust upon them. Or if you are Houston Rockets General Manager Daryl Morey you are able to afford projected greatness. Lucky or shrewd or a combination of both, the Houston braintrust found themselves with not just one, but two marketing opportunities and potential stars they might not have …
As we head toward Election Day, few quick items from the weekend. The Nets Build A Public Trust: Make no mistake about it, the Brooklyn Nets are a business. They are there to sell tickets and sponsorships first and foremost and make the Barclays Center a winner on the ledger sheet. They are not a …
Some best practices and ideas for a weekend… Take A Base, Get A Taco: Taco Bell has been known to tie their partnerships with professional sports to some outlandish giveaways over the years, some of which they have had demand exceed supply. So this time out for the World Series they placed a bet on …
Kick It Out Gets Kicked Back: It seemed like a great sign of unity for a positive message. The anti-racism campaign Kick It Out struck a deal with the Barclays Premier League to have all players wear t-shorts as a sign of anti-bullying prior to matches this weekend. A clear, powerful message delivered by a …
There have been times in the past 20 years where the Nets brand has made attempts to solidly establish itself in the hearts and minds and pocketbooks of Madison Avenue. Jon Spoelstra trying to change the name of the team to The Swamp Dragons, the time when the team made their runs to the NBA …
Lately we have seen any number of brands trying to weave their ways into the news of the day with varying degrees of success. Footlocker told the world none of their employees, who wear referees jerseys, were part of the replacement crews, the site Ashley Madison offered up a cash price for Tim Tebow to …
An undefeated NFL season. A perfect college football season. A tennis Grand Slam. Tiger. Michael. The Miracle On Ice. Even horse racing’s Triple Crown. All have been accomplished and celebrated time and again in American sport SINCE Carl Yastrzemski ‘s1967 season for the Boston Red Sox, the last time, until Wednesday night, that any player …