JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is nestled between the major markets of New York and Philadelphia. It is the largest, and in many ways the only, self-sustainable green sporting facility in North America, if not the world. It is an independent venture run by a family dedicated to finding ways to reinvest in its community. Yet for all it …
Yes we are in the middle of the Olympics, the MLB trading deadline is passed and training camps for NFL are going strong. So with all the going on, a simple and fun way to start the fall college sports season kicked off this week…show your colors. The Collegiate Licensing Company (CLC), a division of …
As we hit the opening weekend of the Olympics, some thoughts on good moves away from London… Manchester United Thinks Globally, Acts Locally: There is perhaps no more better positioned global sports brand than Manchester United. The club will play to packed stadia anywhere in the world and their web traffic, kit sales and TV …
It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …
There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …
It is a tough business this brand restoration thing. The hope for those purchasing any distressed brand known by the consumer…from Wham-O to Fresca…is that it rekindles nostalgic memories that entice the consumer and then the product is up to date enough to spur new product growth. Sometimes it works, often times it doesn’t. You …
I have seen and experienced what collateral damage can do to innocent victims first hand. So it is with that perspective I read through many of the pieces the past few days about what next to do at Penn State. There is no doubt that the healing will have to continue for years, and this …
It hasn’t gotten a huge amount of play sandwiched in between the MLB All-Star leadup, NBA free agent madness, the lull after EURO2012 and the Canada Day and Independence Day holidays in North America, but Major League Soccer launched a very smart and infinitely growable platform this week with “Food Week.” Done almost totally as …
It was just this past week when I heard a 10 year old boy at Sports Authority ask his dad “Why don’t we call soccer football like everyone else?” Now that’s not to say that the NFL needs to start ringing its hands and worry a great deal about brand issues, but it is another …
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …