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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe it’s because the NHL has gotten such positive feedback for its digital innovation and its work with NBC to really resurrect the sport in the last few years. Maybe it’s because the NFL has tried to expand their footprint event further into brand activation year-round, growing the Draft and offseason workouts into brand platforms. …
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
It certainly has been a long slog for the L.A. Kings to reach the national spotlight, one that still has them battling with their Staples Center co-tenants the Lakers and the Clippers, as well as the currently struggling but still popular Angels and the newly reborn by ownership Dodgers for the attention of the sometimes …
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …
It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …
Every once in a while you hear about a little idea that somewhere down the line for the right enterprising brand could have a nice payoff. One of those ideas is ESPN’s new Ballpark Bistro idea, highlighted on their front row site late this week. Anyone involved in sport and entertainment is always trying to …
The NHL Playoffs Are Here, So Grow Away: As the NHL Playoffs dawn again, so does the tradition of the unshaven, this year with a twist. It has long been a habit for players not to shave during the playoffs, and in recent years the promotion has been passed along to fans, who can grow …
We are now ankle deep in baseball. So here’s a look at five good reads to get baseball start. Just my opinion, and only books I have read thus far, but all are nice companions for the summer game. Wherever I Wind Up by RA Dickey and Wayne Coffey. One of the ways I can …
