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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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FIFA

What’s Great Over There Can Happen Over Here…Extending The Spring Football Brand, Coach Prime Style

March 23, 2025 by Joe Favorito

Several years ago, I asked an official at the Premier League what it would take to play games, or even expand and add franchises in the United States. “A first mover with a huge amount of money and motivation,” he said at the time. There were other challenges over 15 years ago, ones which are …

Read moreWhat’s Great Over There Can Happen Over Here…Extending The Spring Football Brand, Coach Prime Style

Violets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

March 21, 2025 by Joe Favorito

Even at big events on the grandest of stages, little things matter. They matter also on small stages thrust into the spotlight as well. Such was the case in four fun stops last week in and around the Big Apple. First was a night at The Paley Center for what was essentially a coming out …

Read moreViolets, Johnnies, Kings and Crowns…Learnings From Wanderings Around The Apple…

Learnings From The Road: Sloan MIT Sports Analytics 2025…

March 15, 2025 by Joe Favorito

It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …

Read moreLearnings From The Road: Sloan MIT Sports Analytics 2025…

Reframing ‘Iconic Moments’ Big and Small..

February 5, 2025 by Joe Favorito

We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …

Read moreReframing ‘Iconic Moments’ Big and Small..

Coin Flips, Naming Rights, and A Street Named For Our Biz…Part of Our Roman Discovery.

November 20, 2024 by Joe Favorito

We spent an amazing eight days in Rome and Florence this month, listening, learning and exploring about a deep past of culture, civics and life. That being said, business is never far from my mind, as we are always looking to find and embrace best practices to take back with us and continue to learn …

Read moreCoin Flips, Naming Rights, and A Street Named For Our Biz…Part of Our Roman Discovery.

Leadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…

October 15, 2024 by Joe Favorito

“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …

Read moreLeadership, Integrity, and A Dog Named Jeter; Takeaways From Columbia’s Sports Business Conference…

“Mommylympics”…Brands Recognizing The Power and Importance of Mom’s On The Field…

July 16, 2024 by Joe Favorito

We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …

Read more“Mommylympics”…Brands Recognizing The Power and Importance of Mom’s On The Field…

Women’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

July 13, 2024 by Joe Favorito

In just a weeks time the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, will make its stop in Cleveland this year, followed by FantaicsFest in New York in August. Both will be a treasure trove of stuff feeding into the growing market of collectables, and both are worth a …

Read moreWomen’s Sports and The Collectable Space…Can the ’99ers Break The Ice?

Understanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

July 4, 2024 by Joe Favorito

Let’s get something straight. The business of gaming is booming. That does not mean the golden ring that has been chased around ‘esports’ per say. It means everything from Madden to FIFA to Wordle to console games on a global scale. Those who understand the business, scale appropriately, take the time to engage in the …

Read moreUnderstanding, Not Forcing, Culture…NBA2K League Retrenching Last Example of Missing On Gaming…

A “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…

July 1, 2024 by Joe Favorito

There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America.  Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …

Read moreA “Global Invasion” Of Talent Into U.S. Sport, Once Seen As An Issue, Is Now An Opportunity…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Weinstein Carnegie Group
  • NY Sports Venture Capital

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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