JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few times we have seen in the last few days thoughts about how The Marlins should adopt a Scottish band, or how other teams should replicate the spontaneous actions of World Cup supporters. “Let’s create chants,” “Let’s do walk ins of fans like THEY do.” No. While creating your own supporter experiences are …
Joe Favorito I have somewhere packed away a frosted glass with The University of Louisville logo on it and their schedule from the 1985-86 season. On that glass it shows that Iona College played at the #15 Cardinals on December 10 (Louisville won the game 88-75). That’s it. Nothing of significance for anyone else but …
There have been times in the past when an “invading” sports event was seen as a challenge to local teams who could be having their thunder, and even some marketing and ticketing dollars pushed off by consumers and brands and not coming into their venues. It was a challenge and impediment for success more than …
Yesterday in the middle of an oppressively hot and humid Orlando Wednesday I drove from the airport not to my hotel for a quick cold brew but to Inter&Co Stadium to watch a World Cup tune up between England and Costa Rica. Before I left the airport and was waiting for my car at Enterprise, …
It felt like Thanksgiving in Brooklyn. Other than the food and the company and stories of a part of my father’s family I had known of but never met on the Aeolian Island of Lipari, there was a TV…and football. Not the kind we watched on Turkey Day, but the global kind which I also …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
I have always felt that the wandering the halls and listening to topics away from the main stages at the annual MIT Sloan Sports Analytics Conference unveils an interesting look ahead to both the fun and the unusual. It’s where young people are talking, smaller conversations take place, and the fun and sometimes unusual reside. …
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
On Friday September 12, the Columbia–Dream Sports AI Innovation Center, hosted the second annual Sports AI Symposium, convening leading researchers, industry leaders, and innovators to explore how AI is transforming the way fans engage, how organizations make strategic decisions, and how technology is reshaping competition and performance across sports. it was sponsored by Dream Sports, …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
