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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
Scarfing It Up In Dallas: There are certain rituals that are forever tied to a particular sports franchise. From singing “Take Me Out to the Ballgame” at Wrigley Field to The Bleacher Call at Yankee Stadium to “The Terrible Towel” in Pittsburgh or the lucky Octopus in Detroit, sports fans and their teams love those …
Other than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry, Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on …
For years the WNBA has struggled to find that perfect mix of edgy athletic talent and family audience to draw casual fans in from beautiful weather indoors in the summer. They have had breakout crossover stars like Lisa Leslie for sure, but getting a consistent return that matches both talent ton the court and buzz …
Wearing Your Heart For Your Club: Teams and leagues are often the center of community philanthropy. From Coat Drives to Charity nights, the ability for sports to drive awareness and dollars for cause marketing is pretty endless. Now via Ogilvy Brazil, the football team Sport Club Recife has tied a promotion for its most loyal …
Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, even the pesky still …
Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it …
Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …
Professional Women’s Soccer needs every break it can get in its third go-round. Two well-funded previous attempts to create a pro league have come and gone, and now a third version funded in large part by USA Soccer and some others with a stake in the game is going to give it another try. This …
There are wide ranging numbers attributed to the number of dollars spent and people who play fantasy sports in the United States, but rest assured it is in the millions. Football is king, baseball second and then it goes down from there. The major media companies have found a jackpot in monetizing and aggregating fantasy …
