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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Professional Women’s Soccer needs every break it can get in its third go-round. Two well-funded previous attempts to create a pro league have come and gone, and now a third version funded in large part by USA Soccer and some others with a stake in the game is going to give it another try. This …
There are wide ranging numbers attributed to the number of dollars spent and people who play fantasy sports in the United States, but rest assured it is in the millions. Football is king, baseball second and then it goes down from there. The major media companies have found a jackpot in monetizing and aggregating fantasy …
It was quite a few months for Red Bull around the world. From crashing snow mobiles to free falling from space, the thrill seeking brand continues to find ways to engage with an audience that loves action and adrenalin. Even their most prominent local athlete, the Brooklyn Nets Deron Williams, has had a sold season …
It has been tried before, bringing the bringing the mountain to Muhammad idea, sports business version. NASCAR, LPGA, INDY CAR, USOC have all done it, finding a strategic time in the calendar to bring their elite athletes, the stories, their personalities to New York as a group, sometimes tied to a mega-sponsored promotion, to drum …
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
There is a battle going on in the State of New Jersey that, if played out in favor of the state, will open up and endless trough of marketing and spending dollars for professional sports going forward, one that could help keep costs down for tickets, ease burden on stadium improvements and in many ways …
This past Friday amongst all the chaos around the tragedy in Connecticut came a story from Bloomberg’s Scott Soshnick that Manchester City could become the founding partner/owner of a new Major League Soccer franchise, the one that will be based in New York City. While those on the fringe may raise some eyebrows as to …
The Brentford Football Club has been around since 1889 and now plays in League One. Most of their history they have labored for their loyal supporters in the second or third division. They play on a pitch scheduled for renovation after years of struggling. However given the economy, Brentford recently announced a plan for one …
They have been seen on Morning Joe and College Game Day, Univision and Canal Plus, Squawk Box and Conan. Everywhere you turn this week it seems MLS is turning up. Rightfully so, with MLS Cup this weekend at the Home Depot Center in LA, the sport wraps up another successful year of growth across North …
Atlantis The New Maui? The fall has brought college basketball to foreign military bases, to campus streets and to some degree of success back to aircraft carriers. However one of the better branding and business opportunities is in a hotel ballroom in the Bahamas, where the Atlantis Hotel and Casino is trying to make their …
