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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Maybe it was a combination of new leadership on the business side in the States, new leadership in the coaching ranks and a swift kick of reality by two other clubs…one on Long Island, the other not even in existence yet, but the New York Red Bulls brand made some solid strides on many levels …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
The NFL continues to amp up its marketing agenda both domestically and abroad from mandating elite teams participate in “Hard Knocks” to expanding the number of games in London going forward, and making sure that elite teams like the Dallas Cowboys (next year) help augment the sometimes iffy matchups served up by longtime stakeholder the …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …
There is no event more New York than the New York City Marathon. There is also no event in New York that annually draws a global participant base than the Marathon as well. So it should come as no surprise that the new title sponsor of the Marathon will be an Indian technology company, whose …
If you are a large scale player in the healthcare field these days, it certainly is not easy trying to set yourself apart. Trying to find a niche, delivering your message, and most importantly effectively and efficiently serving the needs of the consumer are all major challenges as the field goes through a constant ebb …
They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will E-cigarettes find their way into …
This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …
When Microsoft first signed a deal with Major League Soccer and then a mega-deal with the NFL last spring, it raised lots of eyebrows as to what was coming. Windows 8 and the mobile world haven’t exactly been kind to MS, so was this a large scale advertising campaign or a multi-faceted program designed to …
Last week Sean Dennison Director of Corporate Communications at Major League Soccer had a wonderful behind the scenes look at Clint Dempsey’s media tour as he returned to the U.S. to play for the Seattle Sounders. While fans saw Dempsey in a wide variety of media outlets, Dennison was able to provide an even better …
