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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we move into August of this summer like no other, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go …
For anyone who thinks that NASCAR’s announcement to ban the Confederate Flag was a knee jerk reaction to all the recent protesting, think again. It was the latest, and boldest, step by the circuit over a series of years to address and promote inclusivity not just in the sport, but to a wider audience that …
NASCAR came back this weekend with a live race as we took the next careful step closer to a return of normalcy in professional sports. They followed the UFC, the PBR, the Bundesliga, golf and even Cornhole in a welcomed next step in what will be a measured attempt to return to what will be …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
I have watched every game simulation thus far; FIFA, NBA, some NHL but until I watched iRacing I didn’t think any were the actual event. All were filler, but the virtual race NASCAR and their partners did Sunday on FOX Sports 1 was different and really deserves credit for getting as close to live as …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
First things first. While I have spent enough time on the inside of some very difficult public decisions, I know there are always two sides to every story, and the facts sometimes get a bit distorted as the court of public opinion plays out. I have no firsthand knowledge and don’t know the people well …
There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, …
A lot of people comment that it seems like I am “everywhere,” when in reality I don’t travel as much as I used to, although being in the New York area has its advantages for quick meetings, coffees and catch ups. One skill that we are always working on, in addition to listening, is time …
Last week as we did new student orientation at Columbia, we were asked what topics we were watching closely this fall; my answer was, and continues to be STEM and healthy lifestyle and its new nosiness opportunities. In that second category is the fast growing issue of clean water, both in developing countries and in …