JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 23, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
The following originally ran on Portada There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
#FakeNews is the bane of everyone all year long. Except on April 1. If you’re a naturally mischievous person, April Fool’s is actually one of the best days of the year. Communications people are often at the center of their brand’s pranks. Spending their days writing so many straight news stories and press releases, it’s …
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
We love disruptive platforms that look to storytell and challenge the norm. We love them even more when they are not just a good idea, they are becoming a good business model. Meet World’s Greatest. The video content platform is of, by and for the World’s Greatest athletes, most with Olympic sports ties, and their …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …
Spent four productive Pre Super Bowl days logging lots of Fitbit steps in and around downtown Atlanta produced some great experiences, meetings and observations. Here Ya Go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience …
There has been so much talk, and a good amount of initial activity, connecting the growing world of gaming…not just esports as many still say, but casual and competitive gaming, that it has sometimes become white noise. What’s real business, what’s buzz, and what’s a real way to judge ROI. Along with that conversation is …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …