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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the Big Five conference programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, …
Every mid September one of the treats in this business is attending the Gamechangers Summit, the annual gathering of the sports business community which triumphs the achievements of women leaders in sports business. While this event continues to evolve and grow, and it is a place where we see so many different faces, my hope …
The fastest growing demo in the United States is the fifty and over market, a group, unless you are an ED medication largely is still missed by sports properties in the country, all looking to grab the younger demo as the fan for life. The reality is that those over fifty are living longer, have …
This week the NFL announced a wide ranging partnership with TicToc to engage more with a younger demo on the fast growing platform. Great news as we get closer to kickoff weekend. What is disappointing still is that many of the NFL’s most addressable faces and impactful individuals; head coaches, remain a vanishing breed on …
The social space has never been more important for every aspect of sports business, especially if you are a team, a league or a brand and crave that efficient and authentic direct to consumer engagement. It can be fickle, elusive, sometimes frustrating and difficult to measure and quantify, but it is the way to stay …
“Make new mistakes, not repetitive ones.” That was one of the key points delivered by CSM Global Chairman, Olympic medalist, world record holder, Chairman of the London Olympic Organizing Committee and former member of Parliament and President of the IAAF, Lord Sebastian Coe to an invitation-only gathering of sports business leading executives last week at …
We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …
It was an interesting juxtaposition; on Thursday the New York Times ran a piece talking about the value and growth of Formula E, while on Saturday the paper ran a story about the growing issues with Formula 1. One a disruptive brand, the other a long established business with growing pains adopting to a new …
The following guest piece was offered up by longtime strategic communications professional, storyteller and longtime supporter of women’s athletics everywhere Dave Siroty, now head of Front Porch Athletics Wow! The build up to the Women’s World Cup was huge. The story lines were great, the focus on equal pay and support for women’s soccer …
A version of this story originally appeared on Portada. We have long seen and heard the talk: women’s sports, or better yet, sports where the competitors are female, are growing. Women control a growing influential segment of the brand decision making, girls who play and follow sports are more likely to do better in …