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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
At PBR events around the country, fans in the stands are wont to stand up, pour a cold one into their boot, and drink up. Last Saturday night at sold-out Madison Square Garden, the brew went into one fan’s adidas, and the crowd went nuts just the same. PBR threw a party this past …
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
There is a story I thought was a bit of an urban sports legend. Way back when Title IX came into being, the NCAA realized that each men’s sport had to have a companion women’s sport…baseball to softball etc. However football had no women’s football so volleyball was designated against it for any number of …
Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
Startups, even for sports or brands with a solid core audience, are tough. Just getting through Proof of Concept while managing cash flow and expectations can be a bear, or in this case a bull, so its’ nice to see PBR teams not just coming back but moving ahead for season two. After generating incremental …
Thanks to our summer intern Drew Antin, we are able to pull together some summaries from our podcast recently that touch on diversity of thought, action, business and disruption. Here are three short and effective listens for the weekend and the early summer. You can listen to all of our episodes here. Christian Ponder on …
