JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Most sports are taking advantage of the move away from traditional viewing and the growth of streaming, according SBRnet’s annual study of sports fans. The NHL and MLS have seen the biggest percentage lift in streaming since 2019, but every major sport has benefitted from this change in fan sports viewing habits. The Top of the Streaming …
As the Name Image and Likeness game moved along this winter, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. Alas …
They are arguably the most collective rules changes in one year of any established professional sport. They came after lots of tweaking and minor league trials, a lot of listening and cajoling purists. So now we are on the eve of the MLB season, with lots of input, gamesmanship, speculation and social banter, and the …
There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …
Going into last baseball season the great Will Leitch wrote a piece on the complaints by traditional fans about the designated hitter in the National League. The point of the piece was simple…important to talk about? Sure? Earthshattering worthy of massive complaints and hand wringing and protest? Not really. It’s sport. Enjoy it. Its not …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
So there was, J.T. Realmuto, one of the key pieces of a Philadelphia Phillies fall to remember, crashing a Home Run (a conventional one, not the unconventional inside the park version earlier in the playoffs) to help his team cap a comeback victory on Saturday night at Citizens Bank Park, putting them on the verge …
How to cut through the clutter…if you are seen as a mainstream staple with not a great deal of buzz? Look for some blue ocean to swim in…even if it can be well, a bit murky. Case in point…Bush’s Beans, which announced this week it will seek one Chili-Loving fan to be the first- ever …