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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following summary was compiled by Columbia student Kelly Carroll, timely given the end of Copa America and the growth of soccer into what promises to be another landmark summer for the sport in the United States… This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of …
The following summary was created by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
Saving lives through awareness and prevention one test at a time has been the dogged push for over twenty years for veteran MLB personality Ed Randall. A prostate cancer survivor, his “Fans For The Cure” Foundation has worked independently from an official designation for Major League Baseball for years raising funds and awareness for prostate …
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that honored …
It is an underappreciated stepchild lost amongst professional sports of the spring, this college baseball. Competing against everything from MLB, the Stanley Cup Finals, and the NBA Playoffs to spring football in some places, the competitive games, and potential future MLB stars, get lost in the mix. The sport on the collegiate level also suffers …
The Spanish language market for sport in the United States remains one of the most loyal and one of the most elusive for the Anglo world. Issues trying to understand the differences in cultures, Mexican vs. Puerto Rican vs. Brazilian vs. Spanish, can sometimes make the mastering of a very brand loyal and fast growing …
The growth of soccer in the United States has been well documented on all levels, from the grassroots efforts of USA Soccer to all that MLS has done on the professional side. Even more interesting is the business interest some of the biggest global brands in the sport have taken with the game in the …
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
Icky Woods and William “The Refrigerator” Perry. The Jamaican Bobsled team. Eddie The Eagle. Those characters who ascend to great heights not just because of their athletic willingness to be successful, but because we see something very human in them; something that tells u that if they can do it and have fun, maybe we …