JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Guest Post: Rick Liebling talks Premier League from an American’s perspective… Danny Karbassiyoon, along with Frank Simek, are the only two Americans to have played for English football powerhouse Arsenal FC. Danny’s Arsenal career as a player includes a memorable goal in his first senior match for the team, playing in a squad that also …
The innovation and content creation around March Madness will grow with each passing round. However, last week, saw several universities capitalized on the excitement around conference tournaments and Selection Sunday by scaling up content creation, courtesy of IMG College. UConn, Tennessee, and Cal reminded us that each game has its own story as they produced …
My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …
This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …
While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …
There are few sports that have been as tumultuous in terms of alignment and governance in recent years that Division I intercollegiate sport. One of the calmer seas, despite being connected so closely to so many major northeast metropolitan areas, is the Metro Atlantic Athletic Conference. Now in its 35th year, the MAAC has seen …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …
It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …
One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …
