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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes with all the hoop and hype around athletics we forget that sport can actually help move the needle and bring action to key causes through the power of media and celebrity. This weekend, Viacom, Spike TV and two elite athletes will do just that for the people of Flint, Michigan. On Friday in Atlantic …
The college space in the sports marketplace remains one of the hottest, especially with the mega-ratings and brand engagement that the elite conferences bring. Couple that with March Madness, and smart marketing in the Mid-Major space, and college is at or near the top of many “like to haves” for brands. However what about below …
At some point the dust will settle, Kris Jenkins, Jay Wright and the Villanova Wildcats will do their much-deserved victory tour, TV spots and get their keys to the city and then the sports world will move on to the next great moment. While the shot and the effort Villanova put forth to win their …
Guest Post: Rick Liebling talks Premier League from an American’s perspective… Danny Karbassiyoon, along with Frank Simek, are the only two Americans to have played for English football powerhouse Arsenal FC. Danny’s Arsenal career as a player includes a memorable goal in his first senior match for the team, playing in a squad that also …
The innovation and content creation around March Madness will grow with each passing round. However, last week, saw several universities capitalized on the excitement around conference tournaments and Selection Sunday by scaling up content creation, courtesy of IMG College. UConn, Tennessee, and Cal reminded us that each game has its own story as they produced …
My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …
This week at an event at The Paley Center in Manhattan on sports media hosted by the School of Communications and Media at Montclair State University, longtime New York Times writer Harvey Araton talked about three very important points in the ever-changing world of media. First is that those members of the media who do …
While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …
There are few sports that have been as tumultuous in terms of alignment and governance in recent years that Division I intercollegiate sport. One of the calmer seas, despite being connected so closely to so many major northeast metropolitan areas, is the Metro Atlantic Athletic Conference. Now in its 35th year, the MAAC has seen …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
