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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …
It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …
One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …
The NBA has built their full slate of Christmas Day games into a marketing bonanza in recent years. Teams wear custom jerseys unveiled weeks before and available for purchase, brands use the four game platform to ramp up their new advertising campaigns for the first quarter. The film industry packs in promotions for their latest …
Of all the mediums available today, live television remains the biggest crapshoot. Mic’s left on, poor lighting, wardrobe malfunctions, human frailty, all exposed to millions in a second and captured and shared forever. There is no editing or reclaiming when live is live. The latest and best example occurred Sunday night when talk show …
Roaring In Unusual Places and Times It hasn’t been the typical quiet fall for athletics at Columbia. Football under legendary former Penn coach Al Bagnoli moved back up a few notches on the field, broke their long losing streak from a previous regime and became more competitive than in years as the program looks to …
It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the …
Last week ended with the UFC being put into a tizzy with Ronda Rousey’s surprising loss to boxer Holly Holm in Melbourne, Australia, and this past week ended with boxing gaining even more traditional steam with a growing Latino ambassador, Canelo Alvarez taking control of the always desirable middleweight division with a win over Miguel …
In a world where we are constantly besieged by information, how can you keep a secret, especially a serious one from a select person or group when literally the whole world knows? That situation has come up not once, but twice, in recent weeks involving elite athletes and some tragic news going on around them, …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. The biggest crowd ever to see the promotion, over 54,000, filled Etihad Stadium in Melbourne Saturday night to see the sport’s biggest crossover star Ronda Rousey, meet American …