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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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PETA’s “Arm Barn” Wins The Creative World Series…

October 30, 2021 by Joe Favorito

There are many times when activists around PETA (People For The Ethical Treatment of Animals) go too far…splashing people wearing fur coats with animal blood and the like. However, one thing that the organization is great at is finding its way into a narrative to drive conversations that they would not normally be involved in. …

Read morePETA’s “Arm Barn” Wins The Creative World Series…

Peyton, Eli, Streaming and The Personal POV of Broadcast…MNF Won’t Be The Same (And That’s A Good Thing)…

September 15, 2021 by Joe Favorito

We have written a few times about the continued evolution of the Megacast and what media properties, especially Turner and ESPN, but Nickelodeon as well have done with let’s call it “alternative engagement” of consumers who are not really a core audience sometimes, as we pivot in and away from the traditional, now archaic, systems …

Read morePeyton, Eli, Streaming and The Personal POV of Broadcast…MNF Won’t Be The Same (And That’s A Good Thing)…

Better Than Anyone, Baseball Does The Big Events…

August 13, 2021 by Joe Favorito

Baseball, like every mature brand, will always have its issues and detractors. Games are too long, season is too long, its players aren’t socially active enough, the uniforms suck, they have managers not coaches, not enough diversity and on and on. OK. However what baseball, Major League Baseball has, and does well, probably better than …

Read moreBetter Than Anyone, Baseball Does The Big Events…

Not Flashy, But Fun, Humble and Kind…Why Pete Alonso Should Be The Bigger Face of Baseball…

July 25, 2021 by Joe Favorito

Friday night as we left Citifield my brother Chris turned to me and said, “it’s amazing that Pete Alonso isn’t more of the face of baseball.” At first I didn’t think it was an issue…it takes time and effort and you have to literally hit it right, and “The Polar Bear” has been an amazing …

Read moreNot Flashy, But Fun, Humble and Kind…Why Pete Alonso Should Be The Bigger Face of Baseball…

In A Drive For Normalcy, NASCAR Got Creative In the Rain…

February 18, 2021 by Joe Favorito

The issue of access, activation and engagement for brands tied to sports properties certainly has not gotten any easier during The Pandemic, and even as we start to move back to some sense of normalcy, the ability to find unique ways to have athletes, even fans, engage continues to be both challenging and creative. Some …

Read moreIn A Drive For Normalcy, NASCAR Got Creative In the Rain…

Trust, Equity, Building Multifaceted Relationships…A Conversation with FOX Sports’ Vernon Cheek

February 13, 2021 by Joe Favorito

One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …

Read moreTrust, Equity, Building Multifaceted Relationships…A Conversation with FOX Sports’ Vernon Cheek

Just In Time For The Hot Stove, Scaled Down “Truck Day” Arrives

February 9, 2021 by Joe Favorito

In a continuingly unique year like no other, this week we seem to be getting a forward-looking sense of maybe a bit more normalcy ahead. First MLB announced their rules for the season, adapting some of the changes made from last year’s Pandemic shortened season, and since we now know when Spring  Training, and hopefully …

Read moreJust In Time For The Hot Stove, Scaled Down “Truck Day” Arrives

For Pro Sports, Staying Alive in 2021 Requires Resiliency and Innovation…

January 20, 2021 by Joe Favorito

Incredible (and incredibly frustrating) as it is, some sports are now entering their second season during the COVID-19 pandemic. They’re able to carry on by being innovative, marrying self-discipline and respect for the health protocols among athlete participants and staff, and creating new league structures. The NHL, which again returned to competition on January 13, …

Read moreFor Pro Sports, Staying Alive in 2021 Requires Resiliency and Innovation…

When The NFL “Twitch”-es, More Are Watching…Literally

November 21, 2020 by Joe Favorito

The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …

Read moreWhen The NFL “Twitch”-es, More Are Watching…Literally

Raising a Glass to the Comeback of Sports…

November 11, 2020 by Joe Favorito

Sports bars – even backed by leagues and networks – aren’t always a license to pour beer, serve wings, and print money. Just ask ESPN and NASCAR, following failed efforts. For those operating a sports bar during coronavirus, good luck. While single-snapshot national data is hard to come by, it is estimated up to one …

Read moreRaising a Glass to the Comeback of Sports…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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