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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
With the rest of the sports world on pause, sidelined by a dangerous global pandemic, one sport has returned to competition, and with the steps they took may have provided a pretty thorough best practice of what we may see on courses, courts and fields in the coming weeks. PBR (Professional Bull Riders) was back …
We are all resigned to when we do come out of the current situation, the business of sports will not be what it was before March 12 for some time. We have seen the images that foreshadow what we will see in North America being played on the diamonds of South Korea and Taiwan, and …
This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …
The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …
As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …
As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Arizona, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …
Sometimes it’s the littlest twist that gets you the biggest bang, and if it involves free food and college students, the ROI goes up even more. Whether it is a team giving away Free Chili for a milestone like 120 points in an NBA game, or free Dunkin Donuts for a home run barrage, or …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the Big Five conference programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, …
Every mid September one of the treats in this business is attending the Gamechangers Summit, the annual gathering of the sports business community which triumphs the achievements of women leaders in sports business. While this event continues to evolve and grow, and it is a place where we see so many different faces, my hope …