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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Fox

The ESPN Megacast Evolves With MNF…

September 23, 2020 by Joe Favorito

Monday night ESPN offered up another version of the Megacast, this one not with coaches film rooms and alternate voices calling games like they have for the College Football Championship. It was a running dialogue about the game and a wide variety of sports luminaries, from Dabo Swinney and Charles Barkley to Kenny Chesney and …

Read moreThe ESPN Megacast Evolves With MNF…

The Danger Of Access And “Always On”…

August 29, 2020 by Joe Favorito

One of the first questions we ask when we start class is “Who is the media?” Usually the first answers are the ones you would expect…reporters, bloggers, podcasters, etc. etc.…and then usually someone comes up with the real answer…any one a device that can transmit information to an audience… In short…you, or anyone else with …

Read moreThe Danger Of Access And “Always On”…

Great Content, Committed Creators: Religion of Sport, Boston Globe and “Thanks Tom”…

August 17, 2020 by Joe Favorito

I subscribe to Religion of Sports, but sometimes I have trouble figuring out what it is supposed to be. There is a newsletter which has promoted original content and at one time linked to other current and classic versions of storytelling. There was the self-produced Tom vs. Time short docuseries the company did for Facebook …

Read moreGreat Content, Committed Creators: Religion of Sport, Boston Globe and “Thanks Tom”…

Jazzy Fae, esports and MMA; Lessons Learned From Our IFL Adventure Which Ended A Dozen Years Ago Today…

July 28, 2020 by Joe Favorito

As we move into August of this summer like no other, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go …

Read moreJazzy Fae, esports and MMA; Lessons Learned From Our IFL Adventure Which Ended A Dozen Years Ago Today…

NASCAR’s Race For Inclusion Wasn’t An Overnight Decision…

June 13, 2020 by Joe Favorito

For anyone who thinks that NASCAR’s announcement to ban the Confederate Flag was a knee jerk reaction to all the recent protesting, think again. It was the latest, and boldest, step by the circuit over a series of years to address and promote inclusivity not just in the sport, but to a wider audience that …

Read moreNASCAR’s Race For Inclusion Wasn’t An Overnight Decision…

PBR Bucks The Virus; Creates A Roadmap For Sport Return

April 30, 2020 by Joe Favorito

With the rest of the sports world on pause, sidelined by a dangerous global pandemic, one sport has returned to competition, and with the steps they took may have provided a pretty thorough best practice of what we may see on courses, courts and fields in the coming weeks. PBR (Professional Bull Riders) was back …

Read morePBR Bucks The Virus; Creates A Roadmap For Sport Return

Improving The Athlete Experience When The Games Resume…

April 16, 2020 by Joe Favorito

We are all resigned to when we do come out of the current situation, the business of sports will not be what it was before March 12 for some time. We have seen the images that foreshadow what we will see in North America being played on the diamonds of South Korea and Taiwan, and …

Read moreImproving The Athlete Experience When The Games Resume…

WrestleMania and the XFL: Lessons Learned for Sport “New Normal”

April 5, 2020 by Joe Favorito

This should have been a landmark weekend for all those around the various ventures Vince McMahon oversees; the XFL, now with warmer weather coming, new faces established, media partners engaged and innovation in game presentation rising, would continue to see an uptick as March Madness came to an end, while thousands would have filled Raymond …

Read moreWrestleMania and the XFL: Lessons Learned for Sport “New Normal”

The A’s Change Their Broadcast Tune…How Will It Play Out?

February 21, 2020 by Joe Favorito

The Oakland A’s are not the first, but they are the latest, and the first in the very traditional world of baseball, to go the audio streaming route vs having a local radio partner for the 2020 season. Oakland’s Dave Kaval explained the reasoning (they will have terrestrial radio in certain parts of the market …

Read moreThe A’s Change Their Broadcast Tune…How Will It Play Out?

XFL And Measuring Success: Maybe Rewriting The Script?

February 15, 2020 by Joe Favorito

As the XFL reaches week two and beyond, the tempered enthusiasm now moves to what’s next and sustainability for the longer term. In truth its hard to say for sure what the viability of a spring football league, outside of the CFL, will actually be; many have tried, and none, other than a bit of …

Read moreXFL And Measuring Success: Maybe Rewriting The Script?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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