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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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The Hot Stove Heats Up As Fan Fests Return For Baseball…

January 8, 2020 by Joe Favorito

As we head toward pitchers and catchers reporting in just over a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Arizona, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …

Read moreThe Hot Stove Heats Up As Fan Fests Return For Baseball…

My Cause, My Cleats Scores Again For The NFL…

December 11, 2019 by Joe Favorito

It started as a simple way for players to tell their story two seasons ago, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive …

Read moreMy Cause, My Cleats Scores Again For The NFL…

Simple Idea, Great Timing, “Bricks For Burgers” Scores For Seton Hall

November 15, 2019 by Joe Favorito

Sometimes it’s the littlest twist that gets you the biggest bang, and if it involves free food and college students, the ROI goes up even more.  Whether it is a team giving away Free Chili for a milestone like 120 points in an NBA game, or free Dunkin Donuts for a home run barrage, or …

Read moreSimple Idea, Great Timing, “Bricks For Burgers” Scores For Seton Hall

College Football Coaches On Social…Harbaugh, Miles And A More Engaged Group…

September 20, 2019 by Joe Favorito

For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the Big Five conference programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, …

Read moreCollege Football Coaches On Social…Harbaugh, Miles And A More Engaged Group…

Empathy; Leadership and Thinking Joyfully…Lessons Learned At Gamechangers…

September 19, 2019 by Joe Favorito

Every mid September one of the treats in this business is attending the Gamechangers Summit, the annual gathering of the sports business community which triumphs the achievements of women leaders in sports business. While this event continues to evolve and grow, and it is a place where we see so many different faces, my hope …

Read moreEmpathy; Leadership and Thinking Joyfully…Lessons Learned At Gamechangers…

Empowering An Older Demo By Grabbing The Broncos…

September 6, 2019 by Joe Favorito

The fastest growing demo in the United States is the fifty and over market, a group, unless you are an ED medication largely is still missed by sports properties in the country, all looking to grab the younger demo as the fan for life. The reality is that those over fifty are living longer, have …

Read moreEmpowering An Older Demo By Grabbing The Broncos…

A Disappointingly Quiet Group: NFL Coaches On Social

September 5, 2019 by Joe Favorito

This week the NFL announced a wide ranging partnership with TicToc to engage more with a younger demo on the fast growing platform. Great news as we get closer to kickoff weekend. What is disappointing still is that many of the NFL’s most addressable faces and impactful individuals; head coaches, remain a vanishing breed on …

Read moreA Disappointingly Quiet Group: NFL Coaches On Social

Lotsa Bull…The League Rising In Social May Surprise You…

August 16, 2019 by Joe Favorito

The social space has never been more important for every aspect of sports business, especially if you are a team, a league or a brand and crave that efficient and authentic direct to consumer engagement. It can be fickle, elusive, sometimes frustrating and difficult to measure and quantify, but it is the way to stay …

Read moreLotsa Bull…The League Rising In Social May Surprise You…

Make New Mistakes, Not Old Ones: Reflect The World You Live In: Great Points from Sebastian Coe

July 31, 2019 by Joe Favorito

“Make new mistakes, not repetitive ones.” That was one of the key points delivered by CSM Global Chairman, Olympic medalist, world record holder, Chairman of the London Olympic Organizing Committee and former member of Parliament and President of the IAAF,  Lord Sebastian Coe to an invitation-only gathering of sports business leading executives last  week at …

Read moreMake New Mistakes, Not Old Ones: Reflect The World You Live In: Great Points from Sebastian Coe

MISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…

July 28, 2019 by Joe Favorito

We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …

Read moreMISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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