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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
It’s been another great beginning to the week, and to the month. There are so many little tidbits we have picked up as we wandered around New York this week. Some good points to take a look at. Cobiotics: We see commercials for probiotics to keep us healthy and balanced, do you know what cobiotics …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 17 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
I am a coffee fan probably 14 hours a day, and have always been intrigued by the marketing of the drinks as a place for community as well as caffeine. For decades, from Dunkin to Tim Horton’s, sports have been a central point in the storytelling around the beverages as well. However now there is …
Another great week in and around our business. Some notes, listens, reads and thoughts catching our attention as we head towards November. It’s always interesting to see the things that pop up which can be rounded together as we hit the 30th men’s sports equinox as well. The value of PR…to Linus…With Halloween now here, …
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
Some thoughts from a busy week to start a new week. Remembering a Summer Tour. In the summer of 1988, I was working at SportsChannel, which for those who may not know, was a pioneer in so many ways beyond just showing local teams. Under the SportsChannel America banner, the platform brought the first national …
As the NBA season approaches, who are the most digitally engaged…in China? Our friends at Mailman , part of 160/90, released their study this week. The NBA teams, players and legends were assessed across Weibo, and Kuaishou with the usual parameters: likes, engagement, growth etc. Some of the interesting takeaways surrounding the numbers tied to …