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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
A guest column from our colleague Dr. Lindsay Krasnoff… How we tell the story matters. Images and words have equal weight, even if they communicate in different ways, and can often have impact beyond our original intent. Moreover, the narrative framework and context is vital. For communicators working within a global sports industry, that means …
There were many who rolled their eyes when they heard about Snoop Dog joining Ryan Reynolds and others in purchasing the Ottawa Senators, but one thing we should always remember is the value of staying relevant, and there is no one who understands that, and the value of adapting, than Snoop. During a taping of …
It was with great sadness that I read Maureen Dowd’s column in the New York Times this weekend on the steady and slow death of the newsroom…the physical newsroom…as a place of collaboration, inspiration, and career growth. We all know the reality of the world we are in today…technology has made remote working easier and …
There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …
Forget the fact that next Saturday is the Kentucky Derby, Formula 1 in Miami, t and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, right on the heels of Star Wars Day on Thursday . Star Wars promotions in sports have …
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
Just following up on how ChatGPT is or can be used in our business, after we asked IT what it can do for us. After asking the platform to do everything from provide historical data to be used game notes to writing fictional game stories to doing initial press release drafts, we came up with …
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
This Sunday morning I drove to get bagels and flipped on WFAN in the eight o’clock hour, as I have done countless times since the station come on the air in the late 1980’s. The time in the early morning hours of a weekend was usually not filled by the constant white noise of sports …