JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the hand (read Brendan Coffey’s piece exploding an urban legend this week to understand) but he, along with Paul Pogba, can make brands rethink their literal positioning and visibility as the constant battle for visibility and …
There are very few, if any, events today that we can say are always ‘appointment viewing.” Drop everything we have and go sit in front of a screen while everyone holds their collective breaths. Politics, awards shows, even most sporting events are past the watch here and now moment, at least for long periods of …
With every passing toe dip we see how the “alternative broadcast” keeps resonating more and more with an audience that is made up of casual fans, who want to watch a game not from an angle dictated by the broadcaster, but one that contains content, style and other elements that makes them feel engaged, comfortable …
Art and sport are a great mix of self expression, and the symbiotic relationship between the two, tied to the collectable market, continues to grow. We have seen how Topps has re-envisioned classic cards with the use of street artists, how sneakers have become a form of storytelling for athletes more than ever, and how …
As we move ahead to what the world, especially the business of sports, islooking like, it is interesting to talk, or Zoom, with so many colleagues and listen to what opportunity lies ahead that did not exist even on March 12 of last year. One is a new position that has arisen for job seekers, one …
While it is great the sports, especially team sports, is making the turn back to regularity as we move clser to exiting the Pandemic, it is still important to note and realize that the world that emerges in sports business on the other side of this for some time will be different. “We are going …
A few years ago I was wandering through old Las Vegas when I came upon what was a deserted mall, and was being “transformed” into a gaming center. What the reality was was that the space was an old movie theater and some bare box space…a big dark, open room…which was converted into a space …
We all know how fast the digital/social business is evolving. Platforms go up and down, features change, buzz drives interest and on and on and on. We were lucky enough recently to spend time with Omar Raja, who is now working at ESPN driving their social and digital strategy and engagement is probably best known …
Animated balls. Lighting Dunks. Hero Points. Fun. That’s what “The Worldwide Leader” ESPN brought us on Monday night as part of “Marvel’s Arena of Heroes” broadcast on ESPN 2. Now this isn’t anywhere near the first time ESPN has tried a little disruption to test the waters with alternative narratives for broadcasts. We have seen …