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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the early segments in our book goes through some of the pioneers in sports communications and how they set the tone for the future. One of those is the legendary Joey Goldstein, whose time in New York involved some of the biggest events and stunts we have ever seen. Joey was always pitching. …
One of the topics that we started the year looking at so closely was the rise and impact women’s sports would be having. While that was somewhat slowed by the Pandemic, the impact continues to grow again, and now, going into a year hopefully with the Olympics and other tentpole storytelling opportunities, we will see …
“In my experience, each failure contains the seeds of your next success if you are willing to learn from it.” the late Paul Allen In a year of profound loss on so many levels like this one, I always think we can learn so much for where our journey will take us next, and that’s …
This past week we saw what may be the beginning of a shift again to areas of concern around climate change, corporate responsibility around the environment and a move towards opportunities around all areas of science and STEM, not the loudest of which was General Motors announcement that they are shifting their focus away from …
The NFL was the first amongst the major North American sports leagues to cut a deal with Amazon, three seasons ago giving Amazon Prime the rights to stream Thursday Night Football. The league has used the partnership to try a few things here and there, including having Andrea Kremer and Hannah Storm become the first …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then gain …
We have talked so much about second screen experiences over the last five years and how that screen can enhance and augment the primary screen, where we are probably watching a live event. One thing that has happened in the past seven months is that the second screen has become a sports business home for …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …