JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when you could not go more than a few minutes without seeing a commercial spot for the two warring daily fantasy companies; DraftKings and FanDuel. In an 18 month stretch the two combined to fill the coffers of ad sales folk at networks more than any brand …
As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …
Daytona is still in the distance, Indy car is re-jigging, Formula E is looking for its niche, and under Chase Carey Formula 1 is pushing to find its new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and mothers and sons are honing a block …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
We love connecting with smart people who have an idea and a passion and are finding ways to make it go. One we came across recently is FANTOM, a Facebook-based platform that is building a community of personalities looking to engage and aggregate shared voice around events big and small. Want to put a nice …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
It used to be back in the day that Saturday mornings were where kids got their fix of weekend cartoons. Bugs Bunny, Scooby Do and on and on they went, filling network TV for hours. Now kids shows are on demand, and Saturday mornings especially are being filled more and more with another kind of …
There was a time not too long ago when the hot property was Daily Fantasy. The two leaders in the space, Fan Duel and Draft Kings, were spending money as fast as they could raise their millions in what looked like an arms race to see who could be the more disruptive. For one glorious …
You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional gaming, is growing exponentially every day as businesses in the traditional sports space look to learn and grow into a new genre with its own culture, …
It’s November, which in the fundraising world again means “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then gain dollars through pledges for …