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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
We will be recapping some of our Columbia Sports Podcasts as we reach episode 100 with our student Dhwani Kitchlue. Today she looks back at episode 95 with Jeff Eisenband With media disruption on the rise, we invited Jeff Eisenband to the Columbia University Sports Podcast show to give his perspective on the matter, as …
We love following disruptive innovative businesses in sport, especially ones that rise from a passion or an idea into a movement. One of those is Hoops Nation, a Gen Z geared platform that was created about basketball for the digital first fan. Buster Scher is the founder of Hoops Nation, which has over 550,000 followers …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps from the Mall of America to Nicolette Mall and all spots in between produced some great experiences, meetings and observations. Here ya go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable …
This past week the New York Times ran an extensive piece on the use of bots to build large twitter followings, and the amount of money paid by politicians, celebrities and athletes to become influencers in a space where brands look to size over substance. In the last few days big names such as Mark …
We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …
USFL, the AAFL, the NPFL. The PPFL, the ASPFL, the IFL, the UFL, the SFL. Know any of these? (the first one is not the viable spring league that eventually never made it to the fall after a growing spring option, it was another iteration that never saw its first field). Then you have the …
While the NFL tries more ways to keep the Pro Bowl relevant, fun and brand-worthy during the week before the Super Bowl by having it in Orlando, it is baseball that will play the Hot Stove card next week to make that first concerted relevant push to warm the pocketbooks and hearts of fans young …
It is now the dog days for most indoor sports like hockey and hoops, so keeping fans at any level engaged in a long season with mixed results is always a challenge. So bravo once again to Northwestern and Georgetown, two programs which continue to generate buzz with some fun repeat promos. First there are …