JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was quite a ten days…from Normandy to London then back here for the Cricket World Cup on Wednesday. While there were many cultural, emotional, familial, and business learnings, here are four visuals of note in best practices to share. Sports unifies on the darkest days. Amidst the emotions going through the exhibits and beaches …
It’s so rare that a stunt takes off with intentionality these days, but you have to give a giant high five to Major League Eating, Joey Chestnut, Kobayshi, Nathan’s, Impossible Foods and everyone else who executed this week’s sling of announcements, from endorsements, to “bans” to special events in just three days, garnering worldwide coverage …
“That’s all I want in life. Is more,” he told me three years ago. “More time. More life. More music. More games. More reading. More love. More everything. I’m the luckiest guy in the world.” There has been so much written and watched about the passing of Bill Walton this week I cannot do it …
Red Nose Day, May 26, is now 10 years in for the US, and this year found its way to everything from an edible, life-sized cookie of the contest winner and a car-crushing monster truck ride Comic Relief US’s fundraising initiative for underserved American children goal this year was to draw donations by encouraging the …
This business has a tendency to make us very cynical. There is a legendary story from back in the day, when a long-time communications director at an NBA team, after a long day of dealing with the media, was handed a basketball to get signed by a rising star. It was for a young fan …
Dr. Phil Rides the Bull: Merit Street Media Makes a Big Bet on PBR For a professional sport to truly be considered Top Tier, its televised events need to be live. Sports as all the numbers have shown, is the only appointment viewing opportunity left in broadcast media, this side of a reality show final or …
Where else can you find talk about broadcast storytelling, debates on the best moments in the history of New York sports, the business of sports in Africa, and yes even the proliferation of AI in media all in one place. That’s what we have in the latest episodes of our podcast. Some good Memorial Day …
I have always been fixated and intrigued by the power of media on college campuses, and how it is undervalued often, especially when it comes to sports. Professional teams, even many colleges, put their own local voices in a place where they as judged as “students” vs. media, when the reality of today is that …
We are still in the early days of how Artificial Intelligence will be used for a tool in our industry. While there are fits and starts…Warren Buffet warned investors of AI scams last week during the Berkshire Hathaway meetings in Omaha, while CBS Sunday had an amazing piece on Randy Travis and his “voice” return …
Forget the fact that Saturday is the Kentucky Derby, Formula 1 in Miami, and the NBA and Stanley Cup playoffs are moving along. What’s more important for crossover in sports business? It is Free Comic Book day, and Star Wars Day . Star Wars promotions in sports have become a staple in and around the …
