JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This weekend in the US we have some of the biggest events tied to speed going on…the F1 Grand Prix in Miami and The Kentucky Derby, along with NASCAR at Texas Motor Speedway and IndyCar revving up in Birmingham. Heck there is even Grand Slam Track setting down in Miami as well, so the need …
Last week at the Stanford Sports Business Conference several senior media executives talked about the explosive initiatives tied to sports documentaries and series tied to teams and leagues and athletes. At one point it was mentioned that Netflix had at least 15 in various stages from various sports around the world, while leadership from the …
I always learn something from Peter King’s FMIA column. So much so that it usually takes me three or four times to read and digest the pieces, it’s a big meal for a little brain like me. One of the thought starters this week was his feature on Andrew Luck’s college center at Stanford, Sam …
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
Netflix, which added 7.7 million subscribers in the fourth quarter of 2022 on $7.85 billion in quarterly revenue, is getting a lot of attention for its sports documentaries. The streamer, which has renewed the enormously popular “Drive to Survive” with Formula 1 for the 2023 season, recently released five bingeworthy episodes of “Break Point,” a …
Daytona is still in the distance, Indy Car is still quiet as it looks to 2023, Formula E is finding its post pandemic niche, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
Daytona is still in the distance as NASCAR begins its new innovation storytelling at the LA Coliseum next Sunday, Indy Car is still quiet as it looks to 2022, Formula E is finding its post pandemic niche, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in …
An overnight success decades in the making in the U.S. is Formula One. After so many fits and starts, and becuase of the infusion of focus into the social space (let alone a runaway hit series on Netflix that has engaged a younger audince for the first time, F1’s presence, and its impact, is really …
Everybody has a bad day and a cringable moment, especially if you have been around the high-octane world of celebrity, and athletes at any point. It is brutal having to be always on, and for many of those in the spotlight, making sure one has a trusted core team handling details, planning and avoiding distractions …
