It still amazes me sometimes how the change of one word can not just reframe, but totally reset a vision. Sometimes it’s changing the reference from fighters to athletes, this week sadly we learned that a conflict might not actually be a war even when it looks like one, and there is the one I have used before in the college space, the difference between donating and investing, which you can check out here.
The one that continues to grow on me is in the industry formerly known as cars or automobiles, which is now more and more referred to as mobility. I first heard of it when talking to Dedra DeLilli at Toyota on a podcast last year (listen here) and it has come up many times in recent months. While it may seem like a play on words to approach a new generation, when mobility tied to vehicles, and vehicles, from Waymo to motorized bikes to wheelchairs, it takes on a whole new meaning for what we have long thought of as “cars.”
Mobility changes the way anyone gets around…it creates opportunities for those with disabilities, it gives us more time to think, to act, to listen, it gets us from one place to another easier and more efficiently, it keeps us moving and grooving, and that’s what you want from anything that can positively assist you on whatever journey you are on. Mobility becomes a literal vehicle for road racing in any form, it changes the idea of public transportation, maybe down the road it frees us for short term flight or cleaner burning and more efficient modes of new transportation.
In short, it makes our imagination grow, which is what a good reframe can do. Not just with words but with pictures and sounds.
Now any reframe is literally in the mind of the beholder, and there is a great deal of spin. In the end Honda or Toyota or anyone in that industry is still selling vehicles with an engine at least for now. But the reframe literally opens your mind to what can be ahead, and that’s a pretty good way to look at storytelling.
Sometimes a little shift gives you the ability to look at things differently, and that’s not a bad thing sometimes, war excluded.
Combatting Noise With Listening; Avoiding The Zone Flood By Playing The Full Field…