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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head toward 2024 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
Records are made to be broken in sport, and sometimes they literally are a lot of fun that come tumbling down. Case in point last week when the Edmonton Oil Kings set a new standard for a hockey phenomenon, the Teddy Bear Toss. From The Maritimes to California, a hockey holiday rite of charity has …
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the …
Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …
There is a lot of buzz around Pickleball, and after watching it for a bit on ESPN during a flight last Sunday I still don’t think “Pro Pickleball” as a media property is anything that is going to draw numbers needed to sustain or challenge other leagues or sports, but that doesn’t mean that its …
A while ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for their …
A busy few days in San Diego for NWSL Championship…some thoughts and observations form the road… NIKE with a submission as stunt. It’s a great play for a partner looking to draw some ancillary buzz…with no downside. Nike last week “announced” they were submitting the NWSL in the “Best Drama” category for the Golden Globe …
