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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I had a chance to pull together some takeaways from our Sports Business Conference on campus at Columbia this past Thursday. With 33 speakers, 11 panels and keynotes covering everything from flag football and collectibles to leadership, the Olympics, global conversations, cultural connections, big events and what it’s like to parade down the Canyon of …
“Efficient to be more effective” came out of a conversation we were having at West Point on Saturday. It was not about military tactics or even football, it was about the communications issues so many are facing today, as we all have to learn the best path forward. First, this is not written by AI. …
We head into the final quarter of 2026, and a similar question we look at almost yearly continues to come up in discussions as to how to cut through the noise out there. Should we be sharing info, creating dialogue or just making sure we are trying to stay aware. And where do we go …
“I love playing. I relish every opportunity I get to put the uniform on, go out and play. It’s really a special opportunity I get to play baseball as a job, so I take pride in that, not just for the team and organization, but for my teammates and the fans as well.” That quote …
As we head into Labor Day weekend and college athletics really kicks in, we offer up our three most recent podcasts with different views, opinions and perspectives on where we are, where we have been, and maybe where college at athletics is going. As always you can catch all our pods by subscribing here as …
Hard to believe that SBJ’s Thought Leaders retreat was over a week ago already, but some of the themes my friend and colleague Abe Madkour pointed out in his weekly column from the event continue to expand and be amplified in meetings, conversations and observations in the week and a half since the event in …
On Friday, Sports Business Journal ran the piece below which I cut and pasted for clarity. I found many of the answers a little surprising…only one of the group really showed a path forward…and it seems to point to either a lack of understanding internally, a sign of the changing climate of ownership, and more …
Our guest post comes from one of our summer interns, Harrison Rosner, and a rising senior at Northern Highlands Regional High School in New Jersey. For my entire life, I’ve been exposed to the business side of the sports industry–largely thanks to my father, Scott who now runs the Sports Management program and is a …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, but …
In the very fluid job market we are in, we constantly hear from people looking to transition, or forced to transition, or just wondering if there can be something better for their career. I always take the calls, the emails, the text the notes because I have been there more than a few times, and have …
