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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head into the second week of the Tokyo Olympics we will see lots of track and field, some baseball, more gymnastics and a host of other sports and disciplines which may catch our attention every few years. However we thought it would be good for the disruptive first adopter to look past Tokyo …
The issue and opportunity for Name Image and Likeness is still in the fits and starts stage, with a rush for Buzz and sizzle but not a whole lot of execution unless you are in the social space, just yet. However one of the areas that NIL can clear up is for student-athletes who have …
A few days ago I got a call from a media member working on a story on how the NBA could recover from a finals that had two smaller market teams and did not have Kevin Durant or LeBron James in it. I went through all the same things people who parachute in looking for …
“We have a sports business that is radioactive in the best way.” That was such a great way to explain the phenomenon, a growing one, of Virtual horseracing, NFT’s, gambling and blockchain that we talked about last week with Roman Tirone, the disruptive and engaging head of North American partnerships for Virtually Human Studios, owners …
So what do you do exactly? I get this question more and more. From one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico to parents of college students to potential clients. Many still have jobs that are assigned tasks and tasks are carried …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
The first ten days of NIL have brought buzz, ridiculosity, hype, debate, confusion and even some great opportunities with a very long road ahead for what this will actually mean, and who will be the winners, and sadly, the duped losers in the coming months. Like other “opportunities” that have rushed to the forefront in …
“Growing up doesn’t mean getting older”….”Drive,” Ben Rector The end of the first half of 2021 brought a rush of career changes for people, as fiscal years ended and budgets opened up, or contracts ended, and some made the decision to move ahead and see what’s next. I have written about the personal impact Marv …
It hasn’t been the best of last few weeks for The Bronx Bombers, but onfield perfomance still does not diminish the vision or impact of their annual HOPE Week celebration. Now a dozen years in HOPE (Helping Others Preserve and Excel) Week remains such a vital part of the Yankees DNA. For those new to the narrative: …
There it was this morning, news that one of the major leagues had brought on a prominent “influencer” and TikTok star to help them as an advisor. All well and good, another league trying to make a splash by involving someone with a larger following who may have an interest in the game, someone who …