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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This past week we got to talk to classes at Misericordia University and St. Bonaventure University about storytelling and best practices around our business, especially the lessons we have learned and will continue to push forward on the other side of The Pandemic. We always keep going back to some pretty simple ideas to move …
If this was a normal year I would be amongst thousands of colleagues in the craziness of Radio Row at the Super Bowl, a beautiful mix of the mainstream and the unique. It is truly an open marketplace of storytelling, a place where you will see Miss Universe sitting next to a WWE champion next …
“Welcome to history.” Those were the first words I ever heard someone say to me as we entered the Palestra in Philadelphia. It was January 27, 1984, and as Manager of the Fordham University men’s basketball team I had walked into the hallowed halls at The University of Pennsylvania as we came in to practice …
When we were back with the Knicks, the fact that we did not win as much as hoped on the court gave us the ability to story tell way beyond wins and losses, maybe even more than we could have done if we had been title contenders. A big part of that storytelling success was …
Quite an MLK Day week in and around the industry. I am going to try and do this as many weekends as possible, looking at a few things to be looking at as we go forward. Here are four from the week that are on the radar. Up Chucks: This was a big week for …
A few weeks before Christmas, Jordan Teicher had a New York Times story with several former athletes, including ex New York Jet and Columbia grad Josh Martin, talking about the great value LinkedIn had brought to them in terms of connecting and storytelling as they figured out what is next in the post playing careers. …
Sunday, we reached the end of the NFL regular season, with the bumps and shifts along the way, on time and pretty much intact. Somewhere down the road we will look back on this year and its best practices and amongst the Bubbles and Wubbles we will tip the hat to the NFL for getting …
“We have a large megaphone, and we think we can amplify storytelling by using it properly.” Chris LaPlaca, ESPN’s longtime head of communications, used that example during a Zoom chat with our Columbia class this past fall when asked about the changing role that ESPN has in storytelling, and in the past few weeks it …
What a year. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …