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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Anyone remember POG’s? They were, for a very short time, the early 90’s version of hot collectable. Cardboard tokens that stood for “Passion fruit, Orange and Guava” they popped up everywhere, including in sports, as the next must have, in the line of Beanie Babies Pokémon cards and the like. They were literally at one …
“The President will travel to Texas next week only if it does not distract from the work being done.” Pretty simple and self-evident statement that came out of the White House over the weekend, right? Why should it even be news? In most instances it really shouldn’t be, it should be common sense. But we …
One of the top priorities for any sports property is finding ways to lure the fans of tomorrow. Fishermen go where the fish are. And for sports marketers fishing for kids? Well, that audience is glued to their phones…peering at screens increasingly showing content from TikTok and Snapchat. Last week, UFC announced a multiyear partnership …
This weekend was listing to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” is not …
One of the areas where we learn the most is from listening to the storytellers and the trusted advisors, be they people involved with entertainment, sports, politics, media, brands, cause marketing etc. We recently caught up with a longtime friend, Vernon Cheek, who is now VP of Media Relations at FOX Sports, to get his …
Tuesday marked the 28th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
In a continuingly unique year like no other, this week we seem to be getting a forward-looking sense of maybe a bit more normalcy ahead. First MLB announced their rules for the season, adapting some of the changes made from last year’s Pandemic shortened season, and since we now know when Spring Training, and hopefully …
It’s hard to argue that the NFL has made great strides in innovation, disruption and fan engagement in 2020. One of the leaders in the area doing the listening and pushing forward is Blake Stuchin, Vice President of Digital Media Business Development at the NFL. We spent some time on our podcast with Blake to …
This past week we got to talk to classes at Misericordia University and St. Bonaventure University about storytelling and best practices around our business, especially the lessons we have learned and will continue to push forward on the other side of The Pandemic. We always keep going back to some pretty simple ideas to move …
If this was a normal year I would be amongst thousands of colleagues in the craziness of Radio Row at the Super Bowl, a beautiful mix of the mainstream and the unique. It is truly an open marketplace of storytelling, a place where you will see Miss Universe sitting next to a WWE champion next …