JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Friday night as we left Citifield my brother Chris turned to me and said, “it’s amazing that Pete Alonso isn’t more of the face of baseball.” At first I didn’t think it was an issue…it takes time and effort and you have to literally hit it right, and “The Polar Bear” has been an amazing …
So what do you do exactly? I get this question more and more. From one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico to parents of college students to potential clients. Many still have jobs that are assigned tasks and tasks are carried …
We reach what is a pretty quiet week in sports very year, albeit this year we do have the NBA Finals and the WNBA All-Star Game to add on to the MLB All-Star Break. That being said, busy is good, given the relative quiet we had in our industry last summer, even with bubbles and …
It hasn’t been the best of last few weeks for The Bronx Bombers, but onfield perfomance still does not diminish the vision or impact of their annual HOPE Week celebration. Now a dozen years in HOPE (Helping Others Preserve and Excel) Week remains such a vital part of the Yankees DNA. For those new to the narrative: …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …
Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Two years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies were ready to …
This past week I experienced a little bit of confusion, as an old firend I had not seen in over a year wasn;t sure whether us vaccinated people could hug, shake hands, high five or just stick with the fist bump. We went the hug and handshake route. I was again reminded of the amount …
There are very few, if any, events today that we can say are always ‘appointment viewing.” Drop everything we have and go sit in front of a screen while everyone holds their collective breaths. Politics, awards shows, even most sporting events are past the watch here and now moment, at least for long periods of …
With every passing toe dip we see how the “alternative broadcast” keeps resonating more and more with an audience that is made up of casual fans, who want to watch a game not from an angle dictated by the broadcaster, but one that contains content, style and other elements that makes them feel engaged, comfortable …