JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In a world where we are constantly besieged by information, how can you keep a secret, especially a serious one from a select person or group when literally the whole world knows? That situation has come up not once, but twice, in recent weeks involving elite athletes and some tragic news going on around them, …
With so much recent turmoil in the media space with long form story telling sites, one that has survived and has thrived is The Shadow League. Founded and developed by media entrepreneur Keith Clinkscales. The site is dedicated to presenting journalistically sound sports coverage with a cultural perspective that insightfully informs sports fans worldwide. While …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate and Testicular Cancer Awareness. Since 2003, the Movember Foundation has …
This weekend the NFL finishes its two week stint in the UK, fresh on the heels of the NBA taking their brand in the preseason around the world again. MLB has exported games to Australia and Japan and conducts the World Baseball Classic, the NHL has tried Europe and Russia and will have the World …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …
“Saturday Night Live,” “Half Baked,” host of countless specials and standup shows with rave reviews, Jim Breuer has had, and continues to have, an outstanding run as one of America’s top comedians. His self-deprecating style resonates with fans young and old, and his love of baseball, especially one team, has really opened up an even …
OneUp Sports offers live-action, edge of your seat, split-second decision making mobile sports platforms that offer a deeper and more engaging live-sports experience. Their platforms use the power of mobile and social technology, live sports data and content to bring professional sports teams, fans and friends together like never before. The company has really started …
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …