JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five,[ but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …
Because it is affordable family fun, Independent baseball, those leagues and teams not associated with Major League Baseball, can sometimes get a bum rap as being less than professional. However spend a bit of time with Ken Lehner, the Managing Partner and President of the Can-Am League Rockland (NY) Boulders, and you get the impact …
We love when mascots are done well, from the Phoenix Gorilla to the San Diego Chicken to the Phillie Phanatic, they all have their place in sports lore and branding. Sometimes the interest wanes, sometimes it never exists, sometimes even with careful planning and research, the acrobatic, silly and thought to be loveable plans for …
Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …
The handpicked walk up and walk on music for baseball on all levels has been going on for years. Almost every batter and many pitchers pick the tunes they want when they enter, with many becoming some of the most recognizable calling cards that connect players to fans, the biggest being “Enter The Sandman,” which …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
The risk/reward for independent minor league baseball can be very high. Absorb all the costs, but keep all the profits with a product that can be fun, innovative and even a little but more edgy than affiliated minor league teams in North America. Grab a player or two with some name value, find some coaches …
We all have a need for speed in some way, and for baseball fans there is probably nothing more tantalizing than watching a fastball. More and more, the game is becoming about the speed of the ball, and in some ways, the dance that batter have to do to try and get around on the …
As we head toward Opening Day of the MLB season the annual lament about baseball needing to attract a younger audience starts again. While there is no doubt that every sport wants to grab younger folks and engage more with every medium possible with its fans, the pact is that we as a society are …