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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …
It keeps getting better. My Cause, My Cleats keeps finding new ways to make the pie bigger for cause marketing. For those who don’t know, it started as a simple way for players to tell their story a few seasons ago, one which drew the ire of the NFL as a uniform violation, but one …
A few weeks ago our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the …
GUEST POST: As we have done from time to time, we have featured some great storytelling and best practices from guest writers. Here is a good one all Giannis from Scott Trick. Scott has collected sports cards since the early 80’s and because of his love for collecting he started the website sports card authority. …
In our class we often talk about how you distinguish yourself from those around you, what resonates when people close their eyes and see you as a person…how you stood out ever so subtly from the crowd. It doesn’t have to be loud, it doesn’t have to be brash, but identifying and then expanding the …
Quite the week of listening and learning on screen, and yes, in person (twice) this past week. Thursday night in New York we had a chance to be up close (literally front table) to listen to a POV and best practices from several key dealmakers we don’t often here speak so candidly, including Redbird’s Gerry …
As we put the finishing touches on the third edition of our book, worth sharing a great best practice from agent/marketing exec and former Columbia student Jesse Lichtenberg. Jessie has worked with athletes big and small in her career, and some of her best work has been done on the Olympics side. Here is a …
We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …
College Football has kicked off not just on the field but in the social space; some great early best practices courtesy of our friends at IMG College… We Will Rise: Auburn Auburn took to social media to rally their community and declare, “We Will Rise” in wake of Saturday’s defeat. Response from fans was overwhelmingly …
Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world including Manchester United, Barcelona, Fiorentina and Chelsea. This year’s tournament will …