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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Myself, Scott Rosner and Carla Varriale-Barker are “The three,” the three members of our Columbia faculty teaching in what’s called a Hy Flex Environment this semester. One thing that has been stunning is not balancing those in the room with those following remotely, of adjusting to wearing a mask or having a camera all the …
“We are drowning in information but starving for wisdom.” EO Wilson (h/t Kevin Carroll) We often talk about how our business is one of relationships, both those carefully forged and those which are quite random. Sitting back and trying to imagine or craft a plan as to how one gets from one place to another …
Last week we had the great privilege to talk to Nick Nurse, head coach of the Toronto Raptors, not about the NBA Finals or the upcoming NBA Draft or the date for starting the next season, but about his life lessons, his journey and those who included him along the way, all of which is …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
Vin Scully, social influencer. The longtime, now retired voice of the Los Angeles Dodgers, conscience of all good in baseball and Fordham University grad recently joined Twitter, and has been posting his thoughts, pictures and anecdotes to a growing number of fans, some of whom certainly know of him but don’t know a lot about …
It is still there. And today it is more relevant than ever before…especially since today was World Suicide Prevention Day. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
In the next few weeks kids of all ages will cautiously, nervously, virtually head back to some form of school. That includes my class at Columbia University, which as of now, I will be doing as a hybrid class, with some students online but a majority of the students in the classroom. I was shocked …
This is not a statement about politics and whether I believe that Joe Biden or Donald Trump should be the next President of the United States. I like to listen to leadership in all forms, and part of effective communication is drawing nuggets to share to a bigger audience out of those discussions. Wednesday as …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …
So what do you do exactly? I get this question more and more, the most recently by one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico. He has a job that is assigned tasks and tasks are carried out. The results …