JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Inspired by our q and a with Paul Swangard last week, we are going to try and make Thursday’s “Teaching Thursdays,” doing a q and a with some of the brightest educators in sports business. This week we got some time with Rick Burton, the David B. Falk Endowed Professor of Sport Management in Syracuse …
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic consulting and media services firm based in Eugene. His clients include Nike, USA Track and Field, the IAAF, NBC, ESPN and Bandon Dunes Golf Resort. …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
We have often said that coaches are an underused marketing asset many teams, despite the fact that they are highly visible, more consistent and because of their prominent media roles, even more well-spoken or thoughtful than the younger men and women they coach. They also have a longer and more consistent shelf life than players, …
September is Children’s Cancer Awareness Month, and as it comes to an end we wanted to point out one of the smartest, simplest and fin events that crosses generations, and is ripe for a bigger play and some great brand participation as it grows; Jam Kancer In The Kan. Ever play or see KanJam? If …
Two men, opposite sides of the country, both woven into the fabric of America through legendary careers in media, both will call it a professional day for the most part this week. One is Vin Scully, the other is Charles Osgood. One greets you every Sunday morning on CBS and several times during the week …
As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …
Fifteen years ago today my alma mater, Fordham University, lost 36 innocent souls, my high school, Xaverian in Brooklyn lost 23 and every day for 36 days I picked up the Daily News and saw another name who I knew or a relative or friend knew well…. So I’m thinking today of Carl Flickinger, who …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …