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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It started as a simple way for players to tell their story, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice. So this week, the NFL allowed hundreds of players …
The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …
With so many schools now offering both undergraduate and graduate programs, it’s sometimes hard to stand out. Lop on the congestion of a big city, and the challenge is even tougher. However one school that has found a way through over the years is New York University. We caught up with one of the industry’s …
On Wednesday the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the Mount Vernon, New York native should really be …
We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …
One of the good things about not sleeping much is you get ample time to think…and usually that’s a good thing. The other night I was watching one of the “Save The Children” ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a …
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
One of the fun actionable cause marketing programs that always pops up this time of year is “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of …
We talk to a lot of students about how to get jobs and internships and one of the keys in business is talk about what YOU can do and how you can help grow a company with your skills. Don’t talk about other candidates or business in the space. Even if asked bring the conversation …
For this week’s “Teaching Thursday” q and a we go to the University of Arkansas, and Assistant Department Chair Steve Dittmore. Steve is another industry veteran who has worked with students at schools small (East Stroudsburg) and big, and has also spent a good amount of time in the Olympic world. We wanted to ask …