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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The crowdfunding space is well, crowded. How does it work, what’s the value add for a consumer, how do you find a different niche to make sense? All tough questions to answer. Some efforts are wildly successful, some fall flat even with the best of offerings. Enter into the space FanAngel, which is a crowdfunding-for-performance …
It was 10 years ago Thursday that I got the call to go down for a casual meeting with my boss Barry Watkins which turned into my last day at Madison Square Garden. Change of philosophy, roles, duties etc., and it was time to part ways after seven seasons that started with Jeff Van …
Sometimes with all the hoop and hype around athletics we forget that sport can actually help move the needle and bring action to key causes through the power of media and celebrity. This weekend, Viacom, Spike TV and two elite athletes will do just that for the people of Flint, Michigan. On Friday in Atlantic …
As a society we continue to like our sports bigger, faster and stringer. We love innovation and technology, and a sprinkle of analytics doesn’t hurt. However when we look away from the bold and the brightest, sometimes we miss the best stories, and adaptive sports and its evolution is changing this. Before his legal issues, …
Because it is affordable family fun, Independent baseball, those leagues and teams not associated with Major League Baseball, can sometimes get a bum rap as being less than professional. However spend a bit of time with Ken Lehner, the Managing Partner and President of the Can-Am League Rockland (NY) Boulders, and you get the impact …
Sometimes one of the best parts of the journey through life are the unexpected people you meet along the way. Through our work with both the School of the New York Times and at Columbia, we were introduced to Fernando Perez and his circuitous route from the New Jersey suburbs through Ivy league baseball to …
Sometimes it’s the simplest of ideas that work the best. One recent example, launched formally this spring, is Sox Lunch. Founder Kevin Phelan felt that there was no place for fans to get simple unfettered news in an email form, easily digestible, for his hometown Red Sox, and launched the platform to do so. A …
Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch. For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …
It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …
My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …