JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the great opportunities in working in global sport is that it brings together so many different cultures and traditions and puts all together in places from the playing field to the classroom. From curling to hockey, bobsled to basketball, there is a drive to succeed whether that is in a results-based competition or …
There are many passionate individuals describe in sports as “lifers,” people who dedicate their life to one sport or endeavor, such as coaching. One of basketball’s lifers is Gordon Chiesa (@gchiesaohmy) . Chiesa’s career began as the athletic director and head basketball coach at his alma mater of St. Thomas Aquinas in Sparkill, N.Y. …
The following also appeared in Sporttechie The use of data in every corner of sports business continues to expand with each passing day. From virtual reality to wearable tech to iBeacons and gaming, there is no escaping how all things digital are changing the sports and entertainment landscape. One critical part of understanding the opportunities …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
Sometimes the simplest of ideas are the best. How does one create a forum where both buyer and seller can cut through the clutter and actually find a solid partnership? In consumer goods and services it’s pretty easy, but in the world of sponsorship, especially in sports, the layers and the barriers between good deals …
“Saturday Night Live,” “Half Baked,” host of countless specials and standup shows with rave reviews, Jim Breuer has had, and continues to have, an outstanding run as one of America’s top comedians. His self-deprecating style resonates with fans young and old, and his love of baseball, especially one team, has really opened up an even …
The following also ran in The Daily Payoff This past week the two phenomena chasing the sports and entertainment industry, eSports and Daily Pay fantasy, came crashing into each other as both DraftKings and Fan Duel announced deals or initiatives to put themselves into the space, and Turner and IMG/William Morris Endeavor announced their own …
Two weeks ago while at the US Open we got the news that Bloomberg had let go of many of its US-based sports business reporters. The continual change of the marketplace combined with a refocusing of the company on the media side meant that the content being created did not match the vision of senior …
The phrase “The apple doesn’t fall far from the tree,” has been used to death, but when you talk about a combination of sports business savvy and the food industry well…the shoe fits (to use another wornout phrase). Meet the engine behind a new emerging platform called “The Hungry Fan, ” media personality, sports business …