JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The successful people in any field today are the hustlers and the storytellers; those who can articulate and execute ideas well in any field somehow always find their way through. In sports business, those folks are found in every vertical imaginable, and one who is doing extremely well in the services area is Russ Scibetti. …
Last year, WME acquired IMG for about $2.4B with the promise of connecting IMG’s deep and far-ranging sports, fashion and media operations with the vast talent, access, reach and expertise of WME, the world’s leading entertainment agency. WME/IMG represents talent such as Oprah Winfrey, Gisele Bundchen, Matt Damon, Serena Williams, Denzel Washington, and many, many …
We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by …
In addition to Fan Duel, DraftKings and now Yahoo, there are any number of smaller Daily Fantasy game creators now looking for room in the space to carve their own niche. One fun launch that has gained some traction with both investors and a young demo is Draftpot. Launched earlier this year, Draftpot was the …
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a growing issue for years that baseball, …
Several years ago I was sitting in the stands at the US Open during a rain delay with Doug Band, who was then President Bill Clinton’s Deputy Assistant. Doug was at the Open with POTUS that day, and as we waited for the courts to dry, we got to talking about the similarities between what …
The Baltimore Ravens have always been about the blue collar, the grind it out with success on and off the field. Even in weathering controversy, from Ray Lewis to Ray Rice, their fans have stood by them as a team and a city, that bleeds purple and black. Well connected and loyal for sure. Innovative? …
While a good part of the sports and entertainment business world is focused on the MLB All-Star game, the Women’s World Cup hoopla, Copa America, The British Open, Wimbledon and other big events this July, another global undertaking of a massive scale is getting ready to get going as well. he Special Olympics Summer World …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into …