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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While so much discussion and speculation is being brought towards the introduction of advanced Artificial Intelligence into the business of sports, especially on the performance side (good piece but our friend Leonard Armato on how the balance of predictive performance will have to be hopefully tied to good old fashioned personnel staff), it is really …
Just after nine last Monday I got a text from my brother Chris, asking if I was watching what was going on on Monday Night Football. I was not, but turned the game on to see…no game. Only stunned silence, and the potential worst nightmare of any live event, let alone a live sporting event, …
Sports is never very forgiving on the field, we like our wins to be decisive. However can a new concept tied to forgiving loans use sports as a potential pathway to success? ForgiveCo is a new public benefit corporation that aims to help brands do good by forgiving the debt of necessity for individuals in …
Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …
It’s been great getting back to face to face events this year, the opportunities to randomly catch up with old colleagues, meet new ones and yikes, even listen and learn a bit. Case in point was Wednesday when we dropped in for a day at Sports Business Journal’s first day of their Media Innovators conference, …
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
This week, from just before Halloween into the run up to Thanksgiving, always seems to be quite the tumultuous one. We usually have some Election drama, have had a massive snowstorm, Super Storm Sandy, The Pandemic, the tragic plane crash in Jamaica, Queens in 2001, and sometimes, sometimes, even things like the 2015 World Series …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …
As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk to three amazing Young women making a difference in the industry from various parts of the globe. Morgan Randolph gives us her experience …